Marketing Portfolio

SAIA aims to promote and maintain the dignity of the profession of architecture by recognising and promoting excellence in architecture and by creating public awareness and debate on architectural issues. The Promotions and Communication activities are merged into one portfolio labelled Marketing.

The focus within SAIA is on six marketing objectives.

  1. Integrated / centralized organisation for the profession.
  2. Aspirational and Professional by upholding the constitution and built environment charter in all that we do.
  3. Communicate nationally and internationally.
  4. Inform / advise our members.
  5. Recognise
achievements and opportunities.
  6. Promote architecture and our members (create a successful brand).

Several programmes are in support of these objectives:


Conferences / Exhibitions


  • Annual and biennial Reports

Member Communications

  • Newsletters and Newsflashes


  • Why join / benefits?
  • Architecture as a career

Partnerships and Initiatives


Social Media


  • Online directory / database
  • Newsfeeds (latest global news)
  • Affiliate / Statutory / Education links
  • CPD Calendar

UIA News Archive

International Union of Architects (UIA) News Archive

The International Union of Architects is a global network dedicated to the architectural profession. International Union of Architects was founded with the purpose to unite the architects of the world without regard to nationality, race, religion, or architectural doctrine, and to federate their national organisations.

From the 27 delegations present at the founding assembly, the UIA has grown to encompass the key professional organisations of architects in 130 countries and territories, and now represents, through these organisations, more than 1,300,000 architects worldwide. The South African institute of Architects are members of this Union.

SAIA has provided our members with a link to the latest news to come from the UIA so that architects can keep track of the international happenings around the world through our partners.

Click here to view