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Marketing Portfolio

SAIA aims to promote and maintain the dignity of the profession of architecture by recognising and promoting excellence in architecture and by creating public awareness and debate on architectural issues. The Promotions and Communication activities are merged into one portfolio labelled Marketing.

The focus within SAIA is on six marketing objectives.

  1. Integrated / centralized organisation for the profession.
  2. Aspirational and Professional by upholding the constitution and built environment charter in all that we do.
  3. Communicate nationally and internationally.
  4. Inform / advise our members.
  5. Recognise
achievements and opportunities.
  6. Promote architecture and our members (create a successful brand).

Several programmes are in support of these objectives:


Conferences / Exhibitions


Member Communications


Partnerships and Initiatives


Social Media